From Streetsblog, here's a Macy's ad that's running in New York papers as part of an "Earth Week" campaign.
Love the sentiment, however cynically motivated it might be. But, an ad is only a first step. Macy's ought to promote bicycle access to its stores. They have two stores in Newton (or three depending on how your counting). The Macy's in the Chestnut Hill Shopping Center (lower mall) and its corporate sibling(s) Bloomingdale's(es) in the Mall at Chestnut Hill (upper mall). It would really make a difference if Macy's promoted better bike accommodations in the Chestnut Hill shopping district.
So go to the corporate site and encourage them to do so. Here's the message I left:
Loved the bike ad!
If you follow up the bike ad with an organized effort to improve bicycle access to your stores and bike accommodations at your stores, you will have found an undyingly loyal customer.
In fact, I live within a mile of your Newton, MA Macy's and Bloomingdale's. I'm very active in the bike community in Newton and would love to discuss potential projects.
Keep up the good work.
I'm not down with riding in a suit, though. Maybe for a few hundred yards.